This television advert for Freeview
play tries to manipulate people’s emotions to connect with the advert. The
story is basically a dictator who is pictured in the advert in one of the beginning
scenes after the establishing shot and who is making everyone conform in this
case to a television subscription package. This is clear because at the end of
the advert it states how there is no subscription with Freeview play. The mood
of the advert is determined with the colour schemes, for example at first the
colours are mainly reds and blacks but at the end as the woman and dog find the
unconverted television the colours are mostly blue and yellow.
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