"Feels Like We Only Go Backwards" Music Video

"Feels Like We Only Go Backwards" is a song by a band called Tame Impala and the music video to this song was animated by an animation company called "Becky and Joe" i think this animation is perfect for the song it was made for. the colours and the movement complement the sound really well. i think the process is mainly Plasticine and coloured paper. Because this animation is made to go with a 3 minute music video, there isn't really a story and its more of an abstract animation to accompany the music in contrast to a feature length animation in which the music is meant to accompany the visual side of the animation.